Get Up to 40% OFF Gifts FlowersChocolate Boxes * Limited time only.

Privacy & Policy

Privacy Policy

  1. What does this Privacy Policy cover?
At FromYouFlowers.pk, your privacy is very important to us and we want to assure you that we take the privacy and security of your peculiar data very seriously. FromYouFlowers.pk refers to FromYouFlowers.pk, a company registered in Pakistan.
This privacy policy covers individual data collected by FromYouFlowers.pk through the consumer Websites at the domain names www.fromyouflowers.pk,  and www.sendflowers.pk, as well as any of our consumer apps (e.g. voice ordering apps), mobile websites, and other related subdomain websites and services (collectively, the “Websites”). The term Websites also covers the collection of personal data through FromYouFlowers.pk’s direct mail or coupon campaigns, telephone sales or through social media channels.
Our privacy policy explains the following important topics listed below, as well as numerous other topics:
  • What personal data we gather and how we accumulate it
    • Individual data you provide when you purchase from us
    • Personal data obtained when you use our Website
    • Personal data obtained if you contact us
  • How we use the personal data we collect from you
    • To fulfil your order
    • For customer care
    • For promotion
    • For internal business purposes
  • Our legal basis for processing your personal data
Our goal is to retain this privacy policy up to date and, so, we endorse that you review this privacy policy sporadically. At a minimum, we recommend reviewing this policy collected with each new purchase you make with us. We will notify you of substantial changes to this privacy policy to the range required by appropriate laws.
  1. What personal data do we gather?
We amass personal data from you each time you interact with our Websites, including when you make purchases, when you browse our Websites, when you use our services or when you sign up to receive any of our services. When providing particular data to us through a system, we specify which personal data is optional. Please note that, when a collection of personal data is required or essential either as required for us to fulfil your order or based on legal responsibility and you elect not to provide the personal data, we may not be able to accept or fulfil your order.
The types of personal data that we will collect, store, maintain or process includes the following. We provide further details concerning the use of personal data in Clause 8.
Personal data you provide when you purchase from us
  • The contact details you provide when placing your order, including name, title, billing address, telephone numbers and e-mail address
  • Recipient and delivery details you provide when placing your order, including name, address, contact telephone numbers and delivery instructions
  • The occasions for which you purchase our goods and services such as birthdays and anniversaries
  • Any personal data contained within the card message (e.g., names and birthdays)
  • Details associated with the products you order
  • Details of the services you purchase or subscribe to (e.g., FromYouFlowers.pk Delivery Pass)
  • When you make a purchase, your payment card details (in accordance with payment card industry standards)
  • Your message and marketing preferences including delivery updates and notifications
Additional Personal Data provided through the “My Account” feature
  • Customer title, name, preferred name, telephone number and type, email address, email address type and postal address
  • Recipient title, name, preferred name, telephone number, email address and postal address
  • Any stored payment card details (in accordance with payment card industry standards)
  • Gift card balance details
  • Stored delivery instructions including any preferred design
Additional Personal Data obtained when you use our Websites
  • Details of your online surfing activities on our Websites such as the pages visited and the parts of the Websites used
  • Details of the type of device used to access our Websites, your device IP address, and your device location
Additional Personal Data obtained through contact with us
  • Details of your interaction with emails that we send you including links that you click and emails that you open
  • If contact occurs between us, we will keep a record of that correspondence, including your name and contact data, and details of your customer care issues or other concerns and our responses (including any recorded telephone calls if any)
Our Websites are not intended for use by persons under the age of 18 and our terms and conditions require that a person be 18 or older when assigning an order with us. If you believe we have collected personal data from a person under the age of 18, please notify us at the information provided in Clause 14.
  1. How we use the personal data we collect from you?
We will use your personal data for the following purposes:
To fulfil your order:
  • To process your order
  • To process payment including payment authorization via payment card, cheque, gift card or another third-party payment processor
  • To carry out identity verification and fraud prevention checks when buying with a payment card and validating personal data you provide via a third party payment processor
  • To provide data to any third party supplier or vendor who may fulfil your order on our behalf
  • To provide order approval, delivery status notifications on any order placed with us
For customer care purposes:
  • To address any customer care issues that occur either with respect to a product or service, delivery, or a complaint or enquiry that you or your recipient raise with us
  • To contact you with any changes, cancellation or other issues with your order
  • To manage any registered accounts, you have through the Websites
  • To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law
NOTE: Please note that you will receive communications with respect to fulfilling your order or for customer care purposes even if you opt-out of receiving promotional communications.  This communication could be from FromYouFlowers.pk Customer Care, the FromYouFlowers.pk florist, courier or the supplier fulfilling your order.
For marketing purposes (including personalization):
  • To keep you up-to-date with new products and services that we think will be of interest to you
  • To provide you with promotional proposals
  • To personalize your experience with FromYouFlowers.pk by providing information on products, services, news and updates personalized specifically to you through insights we have from the data you have provided to us
  • To provide personalized marketing to you based on insights we have gained from the data you have provided to us (e.g. your purchasing history, the occasions you have purchased for and the occurrence you have purchased from us)
  • To serve you with marketing advertisements based on your browsing history on our Websites, to the extent you use our Websites, through cookies on our Websites or a registered account with us. See our Cookie Policy
  • Notify you of competitions and prize draw offers to enable you to enter and to notify you of any wins
For marketing through third parties:
If you use our Website and you have agreed to accept cookies, then you may receive personalized announcements of our products and services when browsing other Websites using the same computer or device you used to view our Website.  This promotion is enabled through the cookies collecting data of your online browsing behaviour. These cookies are operated by a third party and the announcements are provided through a third party.  Details of our third party providers are available within the Data Sharing section of this policy.
You can remove or disable cookies at any time, see our Cookie Policy
For marketing through third parties (including online advertising):
If you use our Websites, then you will get marketing from us through our third party suppliers such as email campaigns and direct promotion campaigns promoting our products and services.
By using our Websites, you will also receive personalized online marketing when browsing other websites using the same computer or device you used to view our Websites. Online advertising is enabled through the cookies collecting data of your online browsing behaviour. These cookies are operated either by FromYouFlowers.pk or by a third party and the online advertising is provided through a third party.
Please note that we use search engine advertising programs e.g. Facebook, Google AdWords and other advertising platforms to serve online advertising.  If you are a registered user with these types of advertising platforms, we will use your email address or other contact data, in an encoded format, to:
  • match with your profile on these advertising platforms so that we can provide you with personalized online advertising on these advertising platforms
  • to find other listed users (known as “lookalikes”) of these advertising platforms that share similar interests to you based on:
    • information we have experiential about you from your interactions with our Websites
    • the information these advertising platforms hold about you.
Please note that the online marketing outlined above is subject to the privacy choices you have made on these advertising platforms.

You can opt-out of receiving online advertising from us via Privacy Hub

Details of our third party providers are available within Clause 9 of this policy.

You can remove or disable cookies at any time, see our Cookie Policy.

For internal business purposes:
We will use any of the personal data collected to help us to understand how many individuals interact with our Websites, how well the Websites are working and to reflect any improvements we may need to make to the Websites to improve your online experience. It also helps us define what products and services you are interested in and what you or other customers might wish to purchase from us in future.
More precisely, we may use your personal data for the following internal business purposes:
  • To analyses your browsing and buying activity on our Websites, including any search terms, you may have entered into our Websites
  • To analyses the demographic data we collect when you place your order or otherwise use our Websites including your title, address, IP address, browser type, and events for which you purchase flowers in order to offer you better products and services and improve our business
  • To analyze customers spending with us to understand our target audience for the purposes of selecting similar customers for advertising purposes
  • To analyze delivery location data, you provide when placing your order to understand the delivery logistics required for our delivery network
  • To analyze your responses to our marketing communications
  • To ensure our online content is presented in the most effective manner for you and your electronic device(s) i.e. tailored for a desktop computer, tablet, iPhone, Android or voice order systems (e.g. Amazon Alexa)
  • To obtain customer feedback with respect to an order either from you or your recipient (to the extent permitted under the applicable law) to determine the quality of the customer or recipient experience and to improve customer care experiences
  • To develop and provide new or improved products or services
  • For crime and fraud prevention, detection and related matters, including cooperation with the police and similar authorities with their lawful queries and investigations
  • To confirm your identity, as necessary
  • To comply with any legal obligation for the purposes of good governance or regulatory guidance with respect to applicable law
  • With respect to any legal claims or related guidance by our advisors

With respect to any mergers or acquisitions or other business or legal matters as further described in Clause 9

  1. When may you opt-out of marketing communications?
You have the right to opt-out of receiving direct advertising communications at any time. We will address your opt-out request as soon as possible, but no longer than one month from the date we receive your request.
You may opt-out of marketing communications or change your preferences with respect to marketing communications by:
  • Unsubscribing from emails using the unsubscribe link which can be found in all marketing emails
  • Unsubscribing from SMS messaging by texting “STOP” to the number included in the SMS message
  • Updating your preferences within your “My Account”
  • Contacting us via the contact information provided in this policy
  • Contacting us via the Privacy Settings on our Websites as follows:
    • FromYouFlowers.pk – Privacy Settings
    • FromYouFlowers.pk.ie – Privacy Settings
  1. What is our Cookie Policy?
You are not mandatory to accept cookies in order to make a purchase. For example, you may place an order through a direct mail or coupon campaign or through our customer call centre. However, by making a purchase through our Websites, you agree to our Cookie Policy, which includes more information about disabling cookies. See our Cookie Policy.
  1. How do we protect your personal data?
We are committed to protecting and respecting your privacy rights, and to ensure that your personal data is safe and secure.
We use administrative, organizational, technical and physical safeguards to protect personal data. Our safety controls are designed to protect your personal data from unauthorized alteration, access, disclosure, and use. We frequently test our Websites, data centres, systems, and other assets for security vulnerabilities. In addition, at a minimum, our safeguards involve appropriate technical and organizational measures including, but not limited to, encryption services, review of our data pool, storage and processing observes (including physical security measures, to guard against unauthorized access to systems), scenario development and crisis administration protocols to ensure we are able to respond to cybersecurity attacks and data security events, regular penetration testing of systems, security controls to protect our IT infrastructure from external attack and unauthorized access, and core policies setting out our data security approach and training for staffs.
FromYouFlowers.pk handles payment card data in a manner consistent with the Payment Card Industry Data Security Standard (PCI-DSS). We use JazzCash PGW which is 100% secure and safe for customers to pay via their Visa enables MasterCard credit cards. We accept payment via JazzCash Payment Gateway from worldwide Visa enabled credit cards.
  1. What can you do to protect your personal data?
We will never ask you to confirm any bank account or credit card details in writing or via email.  If you receive an email or any other written announcement claiming to be from us, asking you to provide this data, please ignore it and do not respond.
If you are using a computing device in a public location, you should always log out and close the website browser when you have finished your online session.
If you create an account with us, you must keep your password private and avoid using the same password for multiple online accounts. Any password created should be at least 8 characters long and must include at least one upper case letter, one lower case letter and one symbol. We indorse regularly changing your password, which you can do within your account.
  1. Our lawful basis for processing your personal data
FromYouFlowers.pk relies on diverse lawful basis for processing personal data. In some cases, more than one lawful basis may apply with respect to the same personal data.
Contract: We collect and process personal data in order to fulfil the order you place with us and in accordance with our contract with you to fulfil your order. Such personal data includes the items detailed in Clause 3 under the title “To fulfil your order”.
Legitimate Interest: We collect and process personal data for our genuine interests in fulfilling and processing your order, any customer care issues, to conduct research, to send an email, direct marketing and online advertising to you, conduct legal claims, and for fraud identification and deterrence checks. Such personal data includes the items detailed in Clause 3 under the title “For customer care purposes”, “For marketing purposes”, “For marketing through third parties” and “For internal business purposes”. With respect to any direct marketing we provide on the basis of a valid interest, you can unsubscribe as described in Clause 4.
Consent: In addition to the legitimate interests outlined above, we depend on the consent you have provided as the legal basis for our promotion communications. You can unsubscribe to the marketing communications as described in Clause 4. Please note that withdrawing your consent may not be enough to cease all communications or for us to delete your personal data since we may have another lawful basis or ongoing reason we need to keep personal data such as a new purchase or recordkeeping legal obligations. Please further note that if you make a purchase with us after you have withdrawn your consent, we may collect and use personal data in accordance with this privacy policy with respect to that purchase and you will be asked for consent for marketing communications again.
Legal Obligations: FromYouFlowers.pk is required to fulfil with applicable laws, rules and regulations as well as industry standards and orders by courts with authority over FromYouFlowers.pk. In doing so, we may collect and retain personal data. For example, FromYouFlowers.pk creates and maintains records of your orders to maintain the tax and accounting records required by applicable laws, and to share such records with the tax authorities as and when required.
  1. When might we share your personal data with third parties?
We will share your personal data with confident third parties in order to fulfil and process your order, enable us to perform our contract to provide your purchase to you, provide our Website and to provide you with marketing.  The following is a list of types of third parties that may receive your personal data.  Our third party providers are required to handle your personal data in accordance with appropriate data protection and security controls.
  • FromYouFlowers.pk Member Florists/Fulfilment Partners: FromYouFlowers.pk shares data with our florists who are independently maintained and operated businesses. Our florists are our distributors for the purposes of fulfilling and delivering your purchases. We also use other third-party fulfilment partners such as wholesalers for certain products and postal and courier services. Our florists and fulfilment partners may contact you or the recipient to assist in fulfilling your order. More specifically, on some occasions, you or the receiver will be contacted to schedule delivery or verify delivery information and availability. To maintain our high-quality standards, we may contact recipients to ensure satisfaction with their gift.
  • FromYouFlowers.pk Affiliates: FromYouFlowers.pk may share personal data with its affiliates from time to time including FromYouFlowers.pk’s parent company SendFlowers.pk. and its subsidiaries including Theflowersdelivery.com and those affiliates who may subsequently be acquired by FromYouFlowers.pk, its parent company or its affiliated businesses.
  • IT Suppliers and Vendors: In order to manage our operations, FromYouFlowers.pk contracts with third parties who provide safety and technical services to protect our Websites, maintain databases of personal data for the purposes outlined in this privacy policy and present Websites content.
  • Flower and Gifting Suppliers (other than FromYouFlowers.pk Florist Members): In order to fulfil customer orders, FromYouFlowers.pk contracts with third parties who provide flowers, plants and gifting such as chocolates, food and food hampers.
  • Financial/Payment Service Providers: In order to process customer orders placed with us, FromYouFlowers.pk contracts with payment service companies who process payment, ensure security of your trades, and prevent or detect fraudulent transactions.
  • Marketing Service Providers: FromYouFlowers.pk contracts with third parties who:
    • provide email marketing, SMS (text) marketing, direct marketing campaigns
    • provide online advertising campaigns e.g. Facebook, Google Adwords and other similar advertising platforms
    • maintain databases of personal data for marketing campaigns as outlined in this privacy policy
    • provide to us reporting of our marketing campaigns
    • provide services to help ‘refer a friend’ offers as and when these are promoted
    • provide affiliate marketing services to us e.g. consumer rebate websites
  • Market Research Providers: In order to frequently improve our customer experience, FromYouFlowers.pk deals with third parties who provide market research services, which include gathering and reporting of customer feedback, and organize and provide customer feedback via customer surveys.
  • Website Improvement: In order to improve our online customer involvement, FromYouFlowers.pk contracts with third parties who help us identify and make improvements to our website, provide website traffic data and website performance analysis statistics, and provide analysis on website performance focused on customer understanding.
  • Customer Service Providers: In order to provide the best potential customer services to our customers, FromYouFlowers.pk contracts with third parties who provide call handling services for the purposes of taking customer orders, client order enquiries and dealing with any buyer care issues and provide ‘Live Chat’ functionality.
In addition to the reasons acknowledged above, we may provide your personal data to third parties in the following circumstances:
  • Law Enforcement/Government Requests: We may be required by law to provide personal data to law administration, a government agency or in response to a search warrant, summons or other legally valid enquiry or order, or to an inspective body or civil litigant including emergency circumstances. We may also disclose personal data when we believe in good faith that release is necessary to comply with relevant laws, for the establishment, exercise or defence of legal claims, to prevent and address fraud and other prohibited activity, to prevent death or imminent physical harm, or to protect or defend the rights, property or safety of our users, others and ourselves.
  • FromYouFlowers.pk Business and Legal Purposes/Mergers and AcquisitionsThere may be business or legal reasons to disclose personal data. As an example, we may transfer data we have about you to third parties in joining with an actual or potential merger, consolidation, acquisition, reincorporation, sale/divestiture, or other similar business involving all or part of our company or any affiliate, or as part of a corporate reorganization or stock sale or other change in commercial control. If we undergo such a business transition, personal data may be one of the assets that may be shared or transferred as part of the business transition and used by such third party as though such third party were FromYouFlowers.pk.
  1. How long do we keep your personal data?
We will only retain your personal data for the purposes set out in this policy and for as long as we have a legal or business prerequisite to do so. Different retention periods apply for different types of personal data, however, the longest we will usually hold any personal data is 7 years after the last contact with such person or purchase by such person. The time period for retention will depend on valid laws, rules or guidelines that we are required to follow, whether there is an ongoing request or query or another type of legal claim or difference, the type of information we are holding and whether we are asked by you or a governing authority to keep the personal data.
  1. Your rights to access your data and rectify any inaccuracies in your personal data
We fully respect that your personal data is owned by you and that you have certain rights with respect to the personal data. Our goal is to respect your rights. Please understand that we may have confident obligations to maintain personal data records despite your requests to exercise the following rights, such as for legal and secretarial purposes. We ask that you read these rights carefully.
  • Right of Access (also known as “Subject Access Request”):  To receive a copy of the personal data we hold about you, please contact us, see the Contact Details section below.  Please understand that you will need to provide a copy of two of the following separate pieces of identification:
    • Driving licence
    • Birth certificate
    • Utility bill (covering the last 3/6 months)
    • Current vehicle registration document
    • Bank statement (covering the last 3/6 months)
    • Rent book (covering the last 3/6 months)
  • Right to rectification: You may ask us to update and correct any out-of-date or incorrect personal data that we hold about you, or to complete incomplete personal data.  In order to inform your personal data, please visit your account section.
  1. Your additional rights with respect to your personal data
You may have the following additional rights, detailed below.
  • Right to Erasure (also known as “the Right to be Forgotten”):  For a limited list of reasons, you may request that your personal data is removed from our systems.
  • Right to Restrict:  For a limited list of reasons, you may request that we cease using or that we suppress your personal data.
  • Right to Object:  You may object to our use of your personal data.
  • Right to Data Portability:  Where we use your personal data based on your approval or to enter or perform a contract with you, and our processing is carried out by automated means, you may request that any personal data you have provided us be transmitted to you or to another supplier (to the extent feasible).
Please note that if we remove all information about you and you make a future purchase or otherwise become a future customer, then we will not be aware of your prior requests or complaints.
In respect of the additional rights outlined above, we request that you contact us via the Contact Details shown in Clause 14 below and we will provide you with further information regarding your rights in connection with your specific request.
  • Right to Lodge a Complaint: You have the right to lodge a complaint with the supervisory authority.
  1. Contact details
We have appointed a Data Protection Officer whose role is to inform and advise us about and to ensure that we remain compliant with data protection laws. The Data Protection Officer should be your first point of contact if you have any queries or concerns about personal data. Our Data Protection Officer can be contacted at:
Email:  info@FromYouFlowers.pk
  1. Updates to this policy
Our goal is to keep this privacy policy up to date.  Therefore, we endorse that you review this privacy policy periodically. At a minimum, we recommend reviewing this policy together with each new purchase you make with us. We will inform you of material changes to this privacy policy in accordance with the applicable law.

Cookie Policy

We may use expertise to track the patterns of behaviour of registered and non-registered visitors to our site. This can include using a “cookie” which is a small file stored on your browser. The information collected in this way can be used to classify you unless you modify your browser to prevent this happening – guidance for which is set out below. We also combined this data to perform statistical studies of the characteristics and behaviour of visitors to our Websites. Cookies are also used as a further means of ensuring private and secure purchase sessions are operated within the Websites.
We may use third-party advertising companies to serve advertisements on our behalf. These companies may employ cookies and action tags (also known as single-pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous. Your browser can be modified to not accept cookies – guidance for which is provided in the paragraph below.
You have the ability to accept or decline cookies by modifying the settings in your browser (for example, using Internet Explorer select ‘internet options’ from the ‘tools’ menu, then click ‘security’, followed by ‘custom level’ and select ‘disable cookies’). However, you may not be able to use all the interactive features of our Websites if cookies are disabled. For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org.